Imagine The World Without Coffee
Truly Great Coffee
Among the numerous luxuries of the table... coffee may be considered as one of the most valuable. It excites cheerfulness without intoxication; and the pleasing flow of spirits which it occasions...is never followed by sadness, languor or debility.
The statement by Benjamin Franklin has perhaps become more meaningful with time. Little did he know that 200 years later, people would not only continue to enjoy coffee but that coffee would become a trendy beverage marketed and enjoyed in all parts of the world.
Because of its popularity, coffee has become one of the five highest traded commodities in the world. Most of the countries that produce coffee are located close to the equator. Because of its geographical location, Indonesia’s climate is highly suited to the growing and production of coffee. Currently Indonesia is the fourth largest producer of coffee in the world.
Coffee as a genuine culture diversity of Indonesia with taste and character binds people into one brotherhood. Just like the philosophy of Indonesian coffee culture, where coffee is able to break any wall. Coffee is a unity tool. One taste one brothers, brew for harmony. Coffee is no longer just a regular drink.